Personal & Business Finance Coaching: Get a CFO in Your Corner

Strategy, Clarity, and 20+ Years of Hands-on Financial Leadership for Your Life and Business.

Why Work With a CFO?

Most financial coaching stops at "saving more." I start where the real complexity begins.

I’m Indy, a Chartered Accountant and a CFO. While many coaches offer advice based on theory, I offer insight based on decades of managing multi-million pound budgets and navigating complex financial landscapes.

When you work with me, you aren’t just getting a coach; you’re getting a strategic partner who understands the mechanics of money. Whether you are a solo entrepreneur scaling your vision or a professional in your 40s securing your legacy, I bring the rigor of a corporate CFO to your kitchen table or home office.

The Two Tracks: Business & Personal

1. Business: CFO-on-Demand for entrepreneurs

You’re an expert at what you do, but you didn’t start a business to manage your own books. I bring the accounting and CFO expertise so you can stay focused on your zone of genius..

  • Profit Strategy: Move beyond revenue and focus on what you actually keep.

  • Cash Flow Mastery: Stop the stress of the "feast and famine" cycle.

  • Scalable Systems: Setting up the financial foundations that allow your business to grow without you burning out.

2. Personal: The Mid-Life Financial Audit

Around age 40, the "money game" changes. It’s no longer just about the next paycheck; it’s about the next 40 years.

  • Pension Optimization: Stop guessing and start strategizing for your later years.

  • Wealth Alignment: Ensuring your assets actually support the lifestyle you want.

  • The "Exit Strategy": Planning for a future where work is optional.

The Path to Your Vision: Where Are You Today?

Before we build your roadmap, we must identify your starting point. My research shows that financial "blocks" evolve as your career progresses. Which of these describes your current trajectory?.

The 30s: Building the Wealth Engine

  • The Profile: You are in your peak earning years, generating high income but lacking a long-term capital strategy.

  • The Goal: Moving from "flying blind" to maximizing the power of time and compound growth.

  • The Gap: Turning a high salary into a permanent wealth engine before mid-life complexity sets in.

The 40s: The Mid-Life Financial Audit

  • The Profile: Your life is at its most complex—career, investments, and expenses are all peaking simultaneously.

  • The Goal: A deep-dive variance analysis to find your Shortfall Number—the year your current path fails your future vision.

  • The Gap: Bridging the distance between "doing well" and being 100% certain that your math supports your long-term life goals.

The 50s: The Legacy & Exit Strategy

  • The Profile: You are nearing the point where work should become optional, and your focus is shifting to distribution and legacy.

  • The Goal: Moving from wealth accumulation to a secure, 40-year cash flow strategy.

  • The Gap: Ensuring your assets are fully optimized to provide a "Success Gap" that funds the lifestyle and legacy you’ve worked decades to build

The CFO Method: One Framework, Two Applications

Business: CFO-on-Demand

  • 1. The Deep Dive (Audit): We map your P&L, margins, and cash flow cycles with total CFO-level precision to find hidden leaks and margin opportunities.

  • 2. The Strategic Roadmap: We build a 12-month forecast and a scaling strategy that prioritizes actual profit over just "busy" revenue.

  • 3. The Execution: I help you implement the scalable financial systems and reporting tools that allow your business to grow without you burning out.

  • 4. Board-Level Accountability: Monthly "Board Meetings" to review your KPIs, manage risks, and keep your growth on track.

🏠 Personal: The Mid-Life Audit

  • 1. The Deep Dive (Audit): We map your income, assets, and liabilities to see exactly where you stand on the path to financial independence—with zero judgment.

  • 2. The Strategic Roadmap: We define your "Enough Number" and optimize your assets to ensure your wealth supports the lifestyle you want for the next 40 years.

  • 3. The Execution: We don’t just talk about strategy; we implement the systems, choose the specific tools, and make the moves needed to secure your legacy.

  • 4. Personal Accountability: Think of me as your personal Board of Directors—regular check-ins to keep you on track as life and markets change.

The Result: Financial Peace of Mind

  • Knowing exactly where you stand financially

  • Making life decisions with confidence instead of worry

  • Feeling calm and in control, no matter what’s ahead

  • Living in a way that matches your values — and your bank account

Discovery call

Whether you need a one-off breakthrough session or ongoing CFO-level support, let’s have a conversation about your finances - what they are now and what you want them to be.

Whether in business or in life, I help you find clarity, calm, and confidence with your money — so you can focus on what matters most.